Alessi Showroom, Stockholm

Alessi produces a wide array of different products in different sizes and materials. A showroom must consequently provide a stage for all objects to stand out individually while communicating a unified brand message. In this case the unifying factor was the overall “Alessi colour” in mosaic and paint, with the mobile display units being designed for a flexible use of the space – they can be moved and connected in various combinations the fit different display ideas.